If you keep up with your social media sites you will find that you get new customers every single day. You can communicate easily with your customers and disperse important information quickly and efficiently. Social media also allows for marketing promotions to be easily distributed.
Include on the upper right hand portion of your Facebook page a “like box.” This easily allows your users to “like” your blog on Facebook and help market for you. Your users will not have to leave your blog and they can “like” your blog without leaving the website. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.
If you are going to create a social media profile, you must be willing to continuously update it. Social network users look for updates very often, and if your site does not provide new content, you could lose customers and damage your reputation. Make sure your social networking sites are updated a few times each week.
A guest blog is a very valuable component to add to your site. Both tactics will increase your traffic. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. Also, let the blogger do the same. Followers of that blogger will likely stay to check your site out as well.
Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.
Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers’ attention and explain what the article is about.
Update your Twitter status often to keep your message from getting lost. The more content you post on Twitter, the better off you’re going to be. You need to post a lot if you want to make an impact. Making short ports instead of long ones can help with this.
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.
Create more than one profile on a same site. You could for instance have a page on a social networking site for your business as well as a profile page for a fictional character you use as a mascot. You might be able to reach out to a slightly different target audience with each page.
To get a leg up on the social media marketing of competitors, embrace all forms of social media. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to expose yourself where other players are not.
Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use feature that can help you with creating polls, so take advantage of it. Polls don’t have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested.
Use pictures to effectively market your brand on social media websites. Pictures can often speak lounder than words. They can help consumers to visualize brands and become interested in purchasing yours. Include pictures of your products, pictures of events you have attended, and any other interesting pictures that are worth talking about.
Have some Facebook contests. People enjoy getting free things and you should take advantage of that simple fact. If you run a contest, you can build enthusiasm for your site and brand. A contest or promotion provides an opportunity to create buzz about new products, stimulating consumers to make purchases.
If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.
Consider hiring a freelance writer to create interesting content for your tweets, Facebook pages, and blog posts. This will allow you time to focus your energies on growing your business, and it is especially important if writing is not one of your best skills. You should still provide the topics and proofread everything before it is posted.
Maintain a positive perspective regardless of what others post on your page when using social media marketing. Being positive is essential to making your customers feel good when they visit your page. If they feel good, they are more likely to share your page or revisit to see what deals or promotions you may have running.
Link your social media blog to email. In some circles, this may be considered old hat, but there is still plenty of market to be tapped via email. You can simply add a ‘subscribe via email’ link to your page that will allow fans to get on your mailing list.
There are many positive advantages to a presence for your business on popular social media websites, including the all important concept of brand recognition. Customers become more easily reached through social media.