To gain an online presence, your company must be seen. Social media websites are the easiest places to make that happen. Social media sites are some of the most popular sites on the planet, and you would be remiss in not including them in your promotional activities. It could make the difference in how successful you are. Here are some smart social marketing tips to make sure you succeed.
Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.
Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.
Avoid making every one of your posts a product push if you want to attract new followers. Post links or stories from outside providers that are related to your niche or industry. Ask questions, run contests, and post pictures. Converse and have a dialogue with your subscribers and followers. Go for product engagement instead of product placement. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.
Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
Answer questions and reply to comments on social media marketing websites. Once or twice daily, check your profiles, and respond to these questions and comments as needed. You may also get emails any time you receive a notification if you wish. Don’t forget that your response will be visible to the public.
Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.
Update your social media pages often to increase interest. If you have a new product coming out and plan on having a big advertising campaign, consumers will expect some sort of updates on a daily basis. If you are having a hard time coming up with new content, you may want to post less often.
Provide unique content by setting your landing page up as a reveal tab in Facebook. You can include content that is a special video your followers may find interesting, or you can do something like provide a special coupon or voucher that is redeemable on your website. Unique and engaging content keeps followers interested in what you post, and it keeps them coming back to both your Facebook page and your website.
Use incentives to market your products on social media, but do not be pushy. Possible clientele don’t like pushy salesmen. Post an incentive in the form of a perk or sale each week at a time when customers will be most likely to find them. Easing the idea out there gently lets your customers call the shots. It won’t feel like spam, and they won’t feel like you pressured them.
Be active on your Facebook page. Be attentive to questions or comments that are posted about your firm. Respond quickly and build up a conversation with your followers. Clients and friends will enjoy the fact that you are prepared to go above and beyond when it comes to your business.
When you are using a blog for social media marketing, keep your readers interested. Keep your blog fresh with articles that educate your readers or inspire them in some way. Put effort into your blog, as it is the face of your business in that medium. The better your blog, the bigger your potential for success.
Make your headlines count. The headline will be the first part of the post that people see. In some cases, it can be the only part that is visible until the user actually clicks on the article. Make your headline so compelling that readers cannot help themselves — they just have to click! Without a catchy and informative headline, you may not be able to attract your target audience.
Use the information you learned in this article and incorporate the ideas into your own social media efforts. Soon you will see what a wonderful and powerful marketing tool this can be. If you’re not familiar with social media, you will soon how effective it can be when marketing.