Any solid advertising plan should include social media marketing in its pages. The fact is that social media marketing delivers a heavy impact for virtually no cost at all. Furthermore, you can use your social media landing pages to send subscribers to your website. If you are interested in boosting your traffic, the following advice has been written with you in mind.
If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. This will allow you to build a strong relationship with your potential customers. This makes you seem human and not just some robotic business entity.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
Make sure your posts aren’t condescending or give the reader the impression you are too cocky. Your company might be big, but if you have a big ego, your social media campaign will be a big failure. You must keep your customers happy! They are the key to your business’s success.
Always respond to questions and comments posted on social sites. Always check your social media sites a few times a day, and always see if you have any new comments, etc. Also, link this up to your email to know when you receive something new. Be careful of responses you post on social media because they can be viewed publicly.
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.
You should create a Youtube channel to post reviews of your products and other videos relevant to your industry. You can set up your account so that your videos are posted right away on certain social networks. This will save you time and prevent you from forgetting to update a site.
Make sure you make your profiles public. LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues.
Make sure you respond to all the comments that pop up on your Facebook page. No matter what type of comment it is, you’ll want to stop in and leave a reply. You might be able to change people’s opinions, or you could just show how respectable your company is. Be sure that you get back to your customers promptly or they may feel like you are ignoring them.
Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day.
Ask you clients to participate in a survey that reveals how they use social networking. Make a social media page for your company if you think you have customers who are into social networking. If you find that your customers aren’t using social media, register your usernames but don’t bother investing any time in building your accounts yet.
Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.
Social media marketing is all about building good communication skills. All the social media sites are based on conversations of one form or another. Use these sites to engage potential customers by telling them what you have to offer, making pertinent posts and displaying prominent links to your product pages. Try asking your visitors questions about what they are looking for. You will build relationships by exchanging valuable information and be rewarded by increased sales for your efforts.
Set up a contest online to offer products or services for free and broadcast it across all your social media. Most people enjoy receiving free things and will happily fill out a form or follow you on Twitter if there is a chance of winning. Make sure you let everyone know who won. This will give you more advertising, and will make you look more credible.
Blogging is a great example of social media marketing. Make sure that you take advantage of owning a blog to market your products and services to consumers. Post regularly on your blog so you can get exciting information out to the world, but also to remind people that you exist and so does your blog. People tend to forget about blogs that aren’t often updated as they lose interest and move on.
For successful social media marketing, you should open a Facebook page for your business. Facebook is an important social medium that can reach many networks of potential customers, and by encouraging people to “friend” your business or offering hints or discounts on your page, you can reach fans that otherwise may not know your business exists.
As you can see, starting your own social media marketing efforts can be easy. If you educate yourself and use your resources wisely, social networking websites can become a powerful tool in your advertising toolbox. The above advice should put you well on your way to social-media- marketing success.